After the launch of Instagram Reels in August, Meta has now brought Facebook Reels to everyone in Bangladesh. It is available for both iOS and Android users, introducing short form, entertaining video experiences and tools to creators and audiences on the Facebook app.
Bangladeshi content creators like Raba Khan, Ridy Sheikh, and Petuk Couple have shared their reels under the #ReelDeshi hashtag and invited others to create their own videos to show what makes them real deshis. These one-minute travel stories, dance challenges and recipes, show glimpses of historic sites, music and food of Bangladesh.
Jordi Fornies, Meta’s Director of Emerging Markets in the Asia Pacific region, said “At Meta, we are always testing new ways for people to express themselves and entertain others. Reels have been inspiring Bangladeshi creators on Instagram, and now people on Facebook can discover more entertaining content, and creators can reach new audiences. We are excited to see the creativity and connections that Reels will unlock for the Bangladeshi Facebook community.”
According to Meta’s analysis, video makes up more than 50 percent of the time spent on Facebook. There is growing interest in watching fun, entertaining short form videos, and expressing themselves by making their own. Reels gives people a new outlet to express their creativity with the ability to record videos, select music, and add photos and timed text. It helps creators expand the reach of their content, and for new creators to be discovered.