A strategic step towards democratizing technology to a larger audience

Noise, India’s leading connected lifestyle tech and smartwatch brand, today announced its debut in the Bangladesh market. After cementing its leadership in India, the brand entered Bangladesh as a step towards expanding its celebrated smartwatch portfolio to a larger consumer base. Fueled by innovation, design, and consumer centricity, the brand revolutionizes the way users experience and integrate smart wearable technology to upgrade their lifestyles. Noise has launched its flagship smartwatch range – Noise ColorFit Pulse Go Buzz – 2790 (BDT), Noise ColorFit Pulse 2 Max – 2990 (BDT), NoiseFit Halo – 5499 (BDT) and Noise ColorFit Pro 4 Alpha – 5499 (BDT), which will be available for Bangladeshi users starting tomorrow, 6th July.

The strategic move to enter Bangladesh comes at a time when Noise is propelling the smartwatch industry in India with its remarkable growth. First Indian brand to make it to the top 3 smartwatch players globally, the strategic move to foray in Bangladesh is driven by market’s tremendous potential and the increasing demand for feature-rich wearable technology. The Bangladesh wearable market is expected to grow annually by 5.79% as a result of the increasing adoption of smart wearables in the country. With millennials and Gen Z consisting of a large majority of its population, Bangladesh is poised to be an ideal market for the brand’s growth.

Commenting on the expansion, Gaurav Khatri, Co-Founder, Noise, said, “We are thrilled to extend our footprint to Bangladesh. This strategic move represents an exciting chapter in our brand’s journey, as we aim to grow and bring our celebrated innovation to the reach of Bangladeshi consumers. We are committed to empowering individuals with technology that seamlessly integrates into their lives, and we look forward to providing the people of Bangladesh with an unparalleled experience. Our entry into Bangladesh reflects our unwavering dedication to expanding our horizons and connecting with diverse audiences worldwide.”

The products can be purchased offline across all districts and major cities in Bangladesh and will be available online at leading platforms including Daraz, Motion View, Pickaboo, Rokomori amongst others. The products will be available for purchase at various offline marketplaces in Dhaka, including Bashundhara City Shopping Mall, Jamuna Future Park, Multiplan Centre, Motalib Plaza Market, and Shimanto Shambhar. Additionally, popular chain shops such as Gadget & Gear, Star-Tech, and Techland will also carry these products.

As part of its growth strategy, Noise has partnered with leading retail outlets across major cities in Bangladesh to ensure widespread availability and a seamless purchasing experience for consumers. Additionally, the brand will leverage its robust online presence, enabling customers to explore and purchase their favorite smartwatches conveniently.

Product details

Noise ColorFit Pulse Go Buzz

The smartwatch inaugurated the introduction of the brand’s proprietary TruSyncTM technology for advanced Bluetooth calling. TruSync™technology also allows quick, hassle-free pairing and smooth & stable connectivity with low power consumption for a seamless experience. Additionally, the device boasts of the new Single-chip Bluetooth calling feature with a 1.69” TFT display and snug strap for a comfortable fit.

Price: 2790 (BDT)

Color: Jet Black

Noise ColorFit Pulse 2 Max

The smartwatch comes with a 1.85-inch TFT LCD display that sports 550 nits of brightness. The Bluetooth calling smartwatch features more than 150 cloud-based customizable watch faces and an IPX68 rating, which makes it water and splash resistant.

Price: 2999 (BDT)
Color: Jet Black

NoiseFit Halo

NoiseFit Halo is a premium trendsetter that flaunts a metallic build and a classy round dial along with an always-on AMOLED display. Designed to empower consumers with a premium smartwatch choice in the round dial segment, the NoiseFit Halo ensures a feature-rich upgrade with AMOLED always on display, a premium round dial, a leather strap, and many more features. It comes with 466*466px brightness coupled with a 1.43” screen, for crystal-clear viewing.

Price: 5499 (BDT)
Color: Jet Black and Vintage Brown

Noise ColorFit Pro 4 Alpha

Designed to offer an immersive and power-packed experience for young consumers who are constantly on the go, Noise ColorFit Pro 4 Alpha sports a large AMOLED 1.78” stand-out display and a functional Digital Crown to enable fast and efficient navigation. Its premium 2.5D curved glass along with the InstaCharge™ technology adds to the remarkable and uninterrupted user experience, which helps the Noise ColorFit Pro 4 Alpha to last up to 7 days with a single charge and can charge up to 50% within thirty minutes.

Price: 5499 (BDT)
Color: Jet Black

About Noise

Noise was founded with the mission to democratize a connected lifestyle for Indians. With consumer centricity at its core, Noise has constantly come up with industry-leading and path-breaking innovations in audio, wearable tech, and connected tech. With 9 industry-first innovations to our credit, the company forges its way into the future with a heightened sense of co-creation and innovation in products.

Noise makes the latest personal technology accessories available and affordable to young Indian consumers. The company has been listed as the bestselling brand on Amazon and Flipkart for four years in a row and in 2019, Noise was the biggest Indian seller of wireless earphones in the country.

Currently, it is among the top 5 TWS brands in India. Noise has also been recognized as India’s No.1 Smartwatch Brand for 3 consecutive years, by IDC Worldwide Wearable Device Tracker, and made its mark among the top global smartwatch players as per Counterpoint, reinforcing its position as a category leader.